At Kayjay, customisation is not something we bolt on at checkout. It is the reason the brand exists. Every collection, every silhouette, and every stitch is built around one simple idea: your clothes should adjust to you, not the other way around. This is a customisable clothing brand at its core, and this piece walks you through why that idea runs through everything we make, from a first sketch to the final fitting.
Where This Idea Came From
Kayjay started in November 2021, founded by Kritika Jain, the founder and creative director. She began the label with very little formal training in fashion and a strong pull toward making clothes that people would actually want to keep wearing, not just buy once and store away. That meant paying attention to what most standard labels skip: fit is personal, not universal, and a size label on a tag is only a starting point.
Somewhere along the way, the idea grew from an occasional favour into a standing offer. If a dress fit everywhere except the neckline, we changed the neckline. If someone loved a gown but needed three extra inches at the hem, we added them. Customisation stopped being an exception we made for a few customers and became the default for everyone who shops with us.
The Problem With Buying Off the Rack
Standard sizing has a real, measurable cost. Industry research from McKinsey's State of Fashion report estimates that around seven in ten fashion returns happen because the item simply does not fit right, and Indian fashion e-commerce sees return rates between 25 and 40 percent, largely for the same reason. Two people can wear the same size label and still need different tailoring at the shoulder, waist, or sleeve. A rack of identical dresses, cut to one set of measurements, cannot account for that kind of everyday variation.
This is exactly why we build most of our pieces to order instead of guessing sizes in bulk and hoping they land right. We cut and finish each garment after you place your order, which gives us room to adjust things before the piece reaches you, rather than after.
What You Can Actually Customise at Kayjay
Customisation at Kayjay covers both design and size customisation, and it goes further than most people expect when they hear the word:
- Size adjustments outside our standard chart
- Neckline changes, including a deeper or higher cut
- Closing an open back, or opening one that is not
- Colour changes within the fabric options we stock
- Length adjustments for sleeves, hemlines, and trains
Say you find a gown you love but want the back closed for a family event, or a dress that fits perfectly except for the length. Those are exactly the kinds of requests our team handles every single week, not rare exceptions we squeeze in when we have time.
A Quick Example
A customer recently picked a mermaid gown from our new arrivals but needed the neckline raised for a formal dinner where she wanted more coverage. We adjusted the pattern, kept the original silhouette intact, and sent her a piece that felt made specifically for her, because by that point, it was.
How the Customisation Process Works
The process is kept simple on purpose, so it never feels like a separate, complicated add-on:
- Message us on WhatsApp or Instagram with the product you like and what you want changed.
- Our team confirms what is possible, including any additional charge for design changes.
- Once you confirm, your piece goes into production with your changes built in.
- Most pieces are dispatched in 7 to 10 working days, followed by courier time that depends on your location.
If you are unsure what your ideal fit even looks like on paper, check our size guide before you message us. It gives you a far more useful starting point than guessing from a generic size label picked up at another store.
Customisation Across Every Category
This philosophy is not reserved for one type of outfit or one price point. Whether you are shopping our designer dresses, our gowns, our co-ord sets, our jumpsuits, or our ethnic wear, the same offer applies across the board. A structured pantsuit can be taken in at the waist. A sequin gown can have its train shortened for a smaller venue. The category changes from piece to piece, but the flexibility behind it does not.
Built In-House, So Customisation Stays Possible
We design, cut, and finish everything from a retail store and an in-house manufacturing studio in East Delhi. That matters here specifically, because customisation is hard to promise if you do not control your own production line. When the same team handles design, cutting, and finishing under one roof, a size change or a neckline request does not need sign-off from three different vendors down the chain. It just needs a quick conversation with us.
Keeping production in-house also keeps quality consistent. A custom-cut piece goes through the same hands and the same standards as our regular line, not a rushed side process handled separately.
Why This Matters Beyond Fit
There is a real gap between wearing something that technically fits and wearing something that was made for you specifically. A dress that sits right at the shoulder, closes exactly where you want it to, or falls at the length you chose changes how you actually carry yourself in it through the evening. That is the outcome we are building toward with every order. Size-inclusive fashion is not just a line we use in our marketing. It shows up in the range we stitch, from XXS to 5XL, and in the custom options that sit comfortably beyond that range too. It also shows up in smaller, quieter decisions, like being willing to remake a bodice twice until the fit sits right, instead of asking a customer to make peace with something close enough.
We have written about this idea in practice before. In our Founder's Edit post, Kritika shares the ten pieces she personally wears and recommends, along with how she adjusts each one for different occasions. It is a useful next read if you want to see this philosophy applied to specific, named pieces rather than in the abstract.
The Final Word
Customisation is not an add-on service at Kayjay. It is the philosophy the entire brand is built around, from how Kritika started the label with almost no formal training, to how every piece is still cut in our own studio today. If there is a design detail standing between you and a piece you already love, it is worth asking about before you skip it and move on. WhatsApp us with the product and the change you have in mind, and we will tell you exactly what is possible for your size and your budget.
FAQs
Is customisation available on every Kayjay piece?
Most Kayjay pieces can be customised by design or size, including neckline, back, and hemline changes. Availability can vary by product, so confirm with our team before ordering.
Does customisation come with an extra charge?
Minor customisations like change in neckline or back does not have an added charge whereas increase in length or change in silhouette, may carry an additional charge depending on complexity. Confirm exact pricing with our team before you place your order.
How long does a customised order take to arrive?
Timelines depend on the type of customisation you need. Minor tweaks can be done within the same 7-10 days window. Share your order details and event date with our team, and they will confirm an accurate dispatch and delivery timeline for you.
Can I change the colour of a design I like?
Yes. Colour changes are part of our design customisation, within the fabric options. Share the product and preferred colour, and our team confirms what is possible.
How do I start a customisation request?
Message us on WhatsApp or Instagram with the product and the change you need. Our team confirms what is possible and any cost, then production begins once approved.
